Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen

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Material type: Text

TextPublication details: Australia : South-Western, c2010Edition: 9th ed. , international edDescription: 693 p. : ill. (some col.), col. mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 1416 C946P 2010 (Browse shelf(Opens below))	Available	201101130009

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Previous	HF1416 C946M Mastering global markets : strategies for today's trade globalist /	HF1416 C946P 2010 Principles of international marketing /	HF 1416 C946P 2010 Principles of international marketing /	HF 1416 C946P 2010 Principles of international marketing /	HF1416 D462B Business without borders : a strategic guide to global marketing /	HF1416 D664I International marketing strategy : contemporary readings	HF1416 D664I 2005 International marketing strategy : analysis, development and implementation /	Next

Includes bibliographical references and indexes

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