Brand-driven innovation : strategies for development and design : required reading range module reader / Erik Roscam Abbing

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Material type: Text

TextPublication details: Lausanne : AVA Academia, c2010Description: 208 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 69 .B7 A224B (Browse shelf(Opens below))	Available	201102250001

Total holds: 0

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Previous	HD69 .B7 ฮ582ร 100 สุดยอดแบรนด์โลก = Brand royalty /	HD69 .B7 ฮ582ร 100 สุดยอดแบรนด์โลก = Brand royalty /	HD69 .B7 ฮ582ร 2547 100 แบรนด์ล้มดัง : ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก = Brand failures /	HD 69 .B7 A224B Brand-driven innovation : strategies for development and design : required reading range module reader /	HD69 .B7 A243B Brand leadership	HD69 .B7 A243B Brand leadership	HD69 .B7 A243B Building strong brands /	Next

Includes bibliographical references and index

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