Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

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Material type: Text

TextPublication details: London : Kogan Page, 2008.Description: 320 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 P746B (Browse shelf(Opens below))	Available	201102030028

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Includes bibliographical references and index

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