Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley and Donald W. Jugenheimer.

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Material type: Text

TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2011.Edition: 2nd edDescription: 214 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 K444A 2011 (Browse shelf(Opens below))	Available	201202080029

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Includes bibliographical references and index

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