Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L

Material type: Text

TextPublication details: New York, N.Y. : McGraw Hill Irwin, c2013.Edition: 12th ed. , McGraw-Hill international edDescription: 772 p. : ill. (chiefly col.) + 1 CD-ROMISBN:

9780071318174

Subject(s):

LOC classification:

HF 5415.33 .U6 H384C 2013

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.33 .U6 H384C 2013 (Browse shelf(Opens below))	Available	201206180001
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.33 .U6 H384C 2013 (Browse shelf(Opens below))	Available	201206180002

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Includes bibliographical references and indexes

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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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