Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.55 H344R (Browse shelf(Opens below))	Available	201207100005

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Previous	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	HF 5415.55 H344R Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /	HF 5415.55 H344R Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /	HF 5415.55 H362 Handbook of brand relationships /	HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry	HF5415.55 N483N The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry	Next

Includes bibliographical references and index

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