Services marketing / John E. G. Bateson, K. Douglas Hoffman.

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Material type: Text

TextPublication details: Australia : South-Western Cengage Learning, c2011.Edition: 4th ed. , international edDescription: 468 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD 9980.5 B373S 2011 (Browse shelf(Opens below))	Available	201208150016
Books	BU Library and Learning Space	Books	Book Shelves	HD 9980.5 B373S 2011 (Browse shelf(Opens below))	Available	201208150017

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available			No cover image available		Next
Previous	HD9980.5 B373M 1992 Managing services marketing : text and readings	HD9980.5 B373M 1999 Managing services marketing : text and readings	HD9980.5 B373M 1999 Managing services marketing : text and readings	HD 9980.5 B373S 2011 Services marketing /	HD 9980.5 B373S 2011 Services marketing /	HD9980.5 C644C Case studies in service operations	HD9980.5 C726M 2003 Marketing your services : for people who hate to sell /	Next

Includes bibliographical references and index

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