Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.].

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Material type: Text

TextPublication details: Australia : South-Western Cengage Learning, c2012.Edition: 6th ed. , international edDescription: 710 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 A383 2012 (Browse shelf(Opens below))	Available	201302060060
Books	BU Library and Learning Space	Books	Book Shelves	HF 5823 A383 2012 (Browse shelf(Opens below))	Available	201302060061

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Includes bibliographical references and index

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