Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

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TextPublication details: Oxford : Oxford Univ. Press, 2012.Edition: 4th edDescription: 389 p. : ill. (chiefly col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5438.5 P472S 2012 (Browse shelf(Opens below))	Available	201302270008
Books	BU Library and Learning Space	Books	Book Shelves	HF 5438.5 P472S 2012 (Browse shelf(Opens below))	Available	201302270010

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Includes bibliographical references and index

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