Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele.

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Material type: Text

TextPublication details: Los Angeles, Calif. : SAGE, 2013.Edition: 2nd edDescription: 337 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.32 E277C 2013 (Browse shelf(Opens below))	Available	201304010007

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Previous			No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	HF5415.32 C677F 2017 The fluid consumer : next generation growth and branding in the digital age /	HF5415.32 D369W Why people buy things they don't need : understanding and predicting consumer behavior /	HF5415.32 E277C Consumer behaviour : advances and applications in marketing	HF 5415.32 E277C 2013 Consumer behaviour : applications in marketing /	HF5415.32 E533C 1986 Consumer behavior	HF5415.32 E533C 1995 Consumer behavior	HF5415.32 F692C Consumers in context : the BPM research program	Next

Includes bibliographical references and indexes

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