Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles ; with Savita Iyer.

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TextPublication details: New York, N.Y. : Palgrave Macmillan, 2012.Description: 243 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 N524B (Browse shelf(Opens below))	Available	201311050016

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Previous	HF 5415.1255 M544B Brand thinking and other noble pursuits /	HF 5415.1255 M666O The open brand : when push comes to pull in a web-made world /	HF 5415.1255 M667S 60-minute brand strategist : the essential brand book for marketing professionals /	HF 5415.1255 N524B Brandstorm : surviving and thriving in the new consumer-led marketplace /	HF 5415.1255 N524B Brandstorm : surviving and thriving in the new consumer-led marketplace /	HF5415.1255 P374B 2016 Brand admiration : building a business people love /	HF 5415.1255 R673C Convergence marketing : combining brand and direct for unprecedented profits /	Next

Includes bibliographical references and index

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