Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2012.Description: 283 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.55 F833B (Browse shelf(Opens below))	Checked out	2025-08-09	201311050014

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Previous	HF5415.55 D662S Strategic market relationships : from strategy to implementation /	HF5415.55 E326R Relationship marketing : exploring relational strategies in marketing /	HF5415.55 E326R Relationship marketing : exploring relational strategies in marketing /	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF5415.55 G627R Relationship marketing /	HF5415.55 G672M Managing the new customer relationship : strategies to engage the social customer and build lasting value /	Next

Includes index

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