Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

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TextPublication details: New York, N.Y. : McGraw-Hill, c2012.Description: 256 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.1255 G662U (Browse shelf(Opens below))	Available	201404230007

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Previous	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	HF 5415.1255 G346B Brand esSense : using sense, symbol and story to design brand identity /	HF 5415.1255 G544C Capture the mindshare and the market share will follow : the art and science of building brands /	HF 5415.1255 G662U Uprising : how to build a brand--and change the world--by sparking cultural movements /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G725A The ad-free brand : secrets to building successful brands in a digital world /	HF5415.1255 G766B 2013 Basics of branding : a practical guide for managers /	Next

Includes bibliographical references and index

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