From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.

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Material type: Text

TextPublication details: Amsterdam : Elsevier, 2010.Edition: 3rd edDescription: 376 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 D423F 2010 (Browse shelf(Opens below))	Checked out	2025-08-09	2014000004012

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Includes bibliographical references and index.

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