Branding the nation : the global business of national identity / Melissa Aronczyk.

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Material type: Text

TextPublication details: Oxford : Oxford Univ. Press, c2013.Description: 226 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 A766B (Browse shelf(Opens below))	Available	2014000004062

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Previous	HF5415.1255 A243A 2014 Aaker on branding : 20 principles that drive success /	HF5415.1255 A325B BrandDigital : simple ways top brands succeed in the digital world /	HF5415.1255 A382 2017 Advances in corporate branding /	HF5415.1255 A766B Branding the nation : the global business of national identity /	HF5415.1255 B372D 2019 Digital luxury : transforming brands & consumer experiences /	HF 5415.1255 B373B Brand meaning /	HF5415.1255 B483B Building brand authenticity : 7 habits of iconic brands /	Next

Includes bibliographical references and index.

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