Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / Karen Post.

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, c2012.Description: 262 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 P677B (Browse shelf(Opens below))	Available	2014000002925
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 P677B (Browse shelf(Opens below))	Available	2014000004187

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Includes bibliographical references and index.

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