Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.

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TextPublication details: Ontario : Wiley, c2013.Description: 327 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.55 G672M (Browse shelf(Opens below))	Available	2014000002860
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.55 G672M (Browse shelf(Opens below))	Register	2014000002929

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Previous	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF 5415.55 F833B Brand advocates : turning enthusiastic customers into a powerful marketing force /	HF5415.55 G627R Relationship marketing /	HF5415.55 G672M Managing the new customer relationship : strategies to engage the social customer and build lasting value /	HF5415.55 G672M Managing the new customer relationship : strategies to engage the social customer and build lasting value /	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	HF5415.55 G855T 2002 Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm /	Next

Includes bibliographical references and index.

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