Adland : a global history of advertising / Mark Tungate.

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Material type: Text

TextPublication details: London ; : Kogan Page, 2013.Edition: 2nd edDescription: 259 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 T863A 2013 (Browse shelf(Opens below))	Available	2014000002862
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 T863A 2013 (Browse shelf(Opens below))	Available	2014000002928

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Previous	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T863A 2013 Adland : a global history of advertising /	HF5823 T863A 2013 Adland : a global history of advertising /	HF5823 V362A Advertising principles : choice, challenge, change /	HF5823 V362A Advertising principles : choice, challenge, change /	HF5823 V362A 2014 Advertising transformed : the new rules for the digital age /	Next

Revised edition of the author's Adland published in 2007.

Includes bibliographical references and index.

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