Adland : a global history of advertising / Mark Tungate.
Material type:
- 9780749464318
- HF5823 T863A 2013
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5823 T863A 2013 (Browse shelf(Opens below)) | Available | 2014000002862 | |
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BU Library and Learning Space | Books | Book Shelves | HF5823 T863A 2013 (Browse shelf(Opens below)) | Available | 2014000002928 |
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HF5823 T444E Effective advertising : understanding when, how, and why advertising works / | HF5823 T444E Effective advertising : understanding when, how, and why advertising works / | HF5823 T863A 2013 Adland : a global history of advertising / | HF5823 T863A 2013 Adland : a global history of advertising / | HF5823 V362A Advertising principles : choice, challenge, change / | HF5823 V362A Advertising principles : choice, challenge, change / | HF5823 V362A 2014 Advertising transformed : the new rules for the digital age / |
Revised edition of the author's Adland published in 2007.
Includes bibliographical references and index.
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