Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd.

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Material type: Text

TextPublisher: London : Routledge, 2015Description: 427 pages : illustrationContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 E234M 2015 (Browse shelf(Opens below))	Available	2015000001338

Total holds: 0

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Previous	HF5415.123 C684M Marketing communications /	HF 5415.123 D334M Marketing communications : a brand narrative approach /	HF 5415.123 D334M Marketing communications : a brand narrative approach /	HF5415.123 E234M 2015 Marketing communications /	HF5415.123 F544M Marketing communications : frameworks, theories and applications	HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies	HF5415.123 F544M 1999 Marketing communications : contexts, contents and strategies	Next

Includes bibliographical references and index.

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