Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

By:

Contributor(s):

Material type: Text

TextPublication details: London : Routledge, 2012.Description: xv, 191 p. : illISBN:

Subject(s):

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 R539P 2012 (Browse shelf(Opens below))	Available	2015000004112

Total holds: 0

Previous	No cover image available				No cover image available	No cover image available		Next
Previous	HF5415.15 L577O 101 ways to be a better production manager	HF5415.15 N637P 2005 The psychology of investing /	HF5415.15 P784P The persona lifecycle : keeping people in mind throughout product design /	HF5415.15 R539P 2012 Positioning the brand : an inside-out approach /	HF5415.15 R633C Creating product strategies	HF5415.15 R633C Creating product strategies	HF5415.15 S267S 2015 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /	Next

Includes bibliographical references and indexes

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.