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The handbook of international advertising research / edited by Hong Cheng.
Material type:
TextSeries: Handbooks in communication and mediaPublication details: Chichester : Wiley Blackwell, 2014.Description: 623 p. : illISBN: - 9781444332377
- HF1414.4Â H362 2014
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BU Library and Learning Space | Books | Book Shelves | HF1414.4 H362 2014 (Browse shelf(Opens below)) | Available | 2015000002185 |
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| HF1414.4 āļŠ665āļ 2547 āđāļāļāļāļīāļāļŠāđāļāļāļāļāđāļŦāđāļĢāļ§āļĒ / | HF1414.4 āļŠ665āļ 2547 āđāļāļāļāļīāļāļŠāđāļāļāļāļāđāļŦāđāļĢāļ§āļĒ / | HF1414.4 B476E Exporting and productivity | HF1414.4 H362 2014 The handbook of international advertising research / | HF1414.5 W344I 1995 International trade procedures and management | HF1416 āļ976āļ āļāļĨāļĒāļļāļāļāđāļāļēāļĢāļāļĨāļēāļāļĢāļ°āļŦāļ§āđāļēāļāļāļĢāļ°āđāļāļĻ = International marketing strategies / | HF1416 āļ976āļ 2550 āļāļĨāļĒāļļāļāļāđāļāļēāļĢāļāļĨāļēāļāļĢāļ°āļŦāļ§āđāļēāļāļāļĢāļ°āđāļāļĻ = International marketing strategies / |
Includes bibliographical references and indexes.
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