Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.

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Material type: Text

TextSeries: Publisher: Austin : University of Texas Press, 2015Edition: First editionDescription: x, 319 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 S267S 2015 (Browse shelf(Opens below))	Available	2016000004178

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Previous	HF5415.15 R539P 2012 Positioning the brand : an inside-out approach /	HF5415.15 R633C Creating product strategies	HF5415.15 R633C Creating product strategies	HF5415.15 S267S 2015 Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /	HF5415.15 S463B 2006 Brand positioning : strategies for competitive advantage /	HF5415.15 S463B 2006 Brand positioning : strategies for competitive advantage /	HF5415.15 S926D Design & marketing	Next

Includes bibliographical references and index

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