Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

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TextPublication details: Old Tappan, N.J. : Pearson, 2016.Edition: Second editionDescription: 242 pagesContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533S 2016 (Browse shelf(Opens below))	Available	2016000005510

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Previous	HF5415.1255 L489B 2016 Brand, meet story : how to create engaging content to win business and influence your audience /	HF5415.1255 L533N 2015 New brand leadership : managing at the intersection of globalization, localization and personalization /	HF5415.1255 L533N 2015 New brand leadership : managing at the intersection of globalization, localization and personalization /	HF5415.1255 L533S 2016 Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /	HF5415 .1255 M226B 2013 Building brand trust : discovering the advertising insight behind great brands /	HF5415.1255 M322O 2016 100 great branding ideas /	HF5415.1255 M323B 2012 Brand is a four letter word : positioning and the real art of marketing /	Next

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