Brand is a four letter word : positioning and the real art of marketing / Austin McGhie.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 M323B 2012 (Browse shelf(Opens below))	Available	2016000005107

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Previous	HF5415.1255 L533S 2016 Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /	HF5415 .1255 M226B 2013 Building brand trust : discovering the advertising insight behind great brands /	HF5415.1255 M322O 2016 100 great branding ideas /	HF5415.1255 M323B 2012 Brand is a four letter word : positioning and the real art of marketing /	HF5415.1255 M324P 2014 Power branding : leveraging the success of the world's best brands /	HF5415.1255 M324P 2014 Power branding : leveraging the success of the world's best brands /	HF5415.1255 M326O 2015 The only book you will ever need on branding to start, run and grow your business /	Next

Includes index

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