Reframe the marketplace : the total market approach to reaching the new majority / Jeffrey L. Bowman with Jeremy Katz.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332 .M56 B685R 2015 (Browse shelf(Opens below))	Available	2016000003837

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Previous	No cover image available							Next
Previous	HF5415.33 .U6 P473U Understanding consumer behavior	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	HF5415.33 .U6 Q564J Just ask a woman : cracking the code of what women want and how they buy /	HF5415.332 .M56 B685R 2015 Reframe the marketplace : the total market approach to reaching the new majority /	HF5415.332.Y66 B473H 2013 How cool brands stay hot : branding to Generation Y /	HF5415.332.Y66 B473H 2013 How cool brands stay hot : branding to Generation Y /	HF5415.332 .Y66 B473H 2016 How cool brands stay hot : branding to generation Y and Z /	Next

Includes bibliographical references and index

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