Creating and marketing new products and services / Rosanna Garcia.
Material type:
- 9781482203608
- HF5415.153 G372C 2014
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5415.153 G372C 2014 (Browse shelf(Opens below)) | Available | 2016000004135 | |
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BU Library and Learning Space | Books | Book Shelves | HF5415.153 G372C 2014 (Browse shelf(Opens below)) | Available | 2016000005519 |
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HF5415.153 E924H 2014 Hooked : how to build habit-forming products / | HF5415.153 F443N The new products workshop : hand-on tools for developing winners | HF5415.153 F692C Corporate innovation : marketing and strategy | HF5415.153 G372C 2014 Creating and marketing new products and services / | HF5415.153 G372C 2014 Creating and marketing new products and services / | HF 5415.153 G842 A guide to open innovation and crowdsourcing : expert tips and advice / | HF5415.153 J663N New product development : an introduction to a multifunctional process |
Includes bibliographical references and index.
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