Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

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TextPublication details: New Yorw : Routledge, 2013.Edition: 3rd edDescription: xii, 867 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 W447S 2013 (Browse shelf(Opens below))	Available	2016000005035

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Previous	HF5415.13 W344M 1996 Marketing strategy : planning and implementation	HF5415.13 W344M 1999 Marketing strategy : planning and implementation	HF5415.13 W372M Marketing finance : turning marketing strategies into shareholder value /	HF5415.13 W447S 2013 Strategic marketing management : planning, implementation and control /	HF5415.13 W477M 2004 The marketing plan : a step-by-step guide /	HF5415.13 W577S 2016 Services marketing : people, technology, strategy /	HF5415.135 ช678ก เกมการตลาด : กลยุทธ์และเทคนิคแห่งความสำเร็จของบริษัทชั้นนำของโลก = The Marketing game : how the world's best companies play to win /	Next

Includes bibliographical references and index.

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