Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk.

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TextPublisher: London : Routledge, 2016Description: 316 pages : illustrationsContent type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 V473C 2016 (Browse shelf(Opens below))	Available	2016000004935

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Previous		No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	HF5415.32 S746T Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy /	HF5415.32 T372Y You will be satisfied	HF 5415.32 V366U Unconscious branding : how neuroscience can empower (and inspire) marketing /	HF5415.32 V473C 2016 Creating value with big data analytics : making smarter marketing decisions /	HF5415.32 W342P Preference externalities : an empirical study of who benefits whom in differentiated product markets	HF5415.32 W444C Consumer behavior	HF5415.32 W444C Consumer behavior	Next

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