Brand Management : Research, theory and practice. / Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre.

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TextPublisher: London : Routledge, 2016Edition: Second editionDescription: 307 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 H424B 2016 (Browse shelf(Opens below))	Checked out	2025-08-09	2017000001264

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Previous	HD69 .B7 H378 Harvard business review on brand management	HD 69 .B7 H424B Brand management : research, theory and practice /	HD 69 .B7 H424B Brand management : research, theory and practice /	HD69.B7 H424B 2016 Brand Management : Research, theory and practice. /	HD69 .B7 H424W What is branding? /	HD 69 .B7 H644G The global brand : how to create and develop lasting brand value in the world market /	HD69 .B7 H647H How brands become icons : the principles of cultural branding /	Next

ncludes bibliographical references and indexes

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