Global marketing / Warren J. Keegan, Mark C. Green.

By:

Keegan, Warren J [author.]

Contributor(s):

Green, Mark C [author.]

Material type: Text

TextSeries: Always learningPublisher: Harlow : Pearson Education Limited 2017Edition: Ninth edition; Global editionDescription: 624 pages : illustrations (mostly colour), maps (colour), portraits (colour)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292150765

Subject(s):

LOC classification:

HF1416 K433G 2017

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF1416 K433G 2017 (Browse shelf(Opens below))	Available	2017000002584

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Previous	HF1416 K433G 2003 Global marketing /	HF1416 K433G 2003 Global marketing /	HF1416 K433G 2005 Global marketing /	HF1416 K433G 2017 Global marketing /	HF1416 K672G 2001 Global marketing management /	HF1416 K672G 2001 Global marketing management /	HF1416 L567A Affiliates of U.S. and Japanese multinationals in East Asian production and trade	Next

Includes index.

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Global marketing / Warren J. Keegan, Mark C. Green.

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