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Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.

By: Contributor(s): Material type: TextTextSeries: Springer texts in business and economicsCopyright date: Berlin : Springer Verlag, ©2012Edition: Second editionDescription: xxxiii, 378 pages : illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783642201301
Subject(s): LOC classification:
  • HF5415.5 K852C 2012
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Includes bibliograpical references and index

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