Brand relevance : making competitors irrelevant / David A. Aaker

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 A243B (Browse shelf(Opens below))	Available		201108050013
Books	BU Library and Learning Space	Books	Book Shelves	HD69.B7 A243B (Browse shelf(Opens below))	Checked out	2025-08-09	201311050007

Total holds: 0

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Previous	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	HD69 .B7 A325B Brandsimple : how the best brands keep it simple and succeed /	Next

Includes bibliographical references and index

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