Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland

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Material type: Text

TextPublication details: Australia : Allen & Unwin, 2008Edition: Rev. 3rd international edDescription: 366 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 S973A 2008 (Browse shelf(Opens below))	Available	201107120004
Books	BU Library and Learning Space	Books	Book Shelves	HF5822 S973A 2008 (Browse shelf(Opens below))	Available	201107210002

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Previous	HF5822 O832P Persuasion in advertising /	HF5822 S973A 2000 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 S973A 2008 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 S973A 2008 Advertising and the mind of the consumer : what works, what doesn't, and why /	HF5822 V366D 2016 Different brains different approaches : successful neuro advertising for male and female /	HF5823 ก383ก 2532 การบริหารกิจการโฆษณา = Advertising management	HF5823 ก673ฆ 2545 โฆษณาต้องห้าม /	Next

Includes bibliographical references and index

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