Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 O544 (Browse shelf(Opens below))	Available	201109120047

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Previous	HF5415.32 M683C Consumer behavior : a framework /	HF5415.32 M683C 1993 Consumer behavior	HF5415.32 O544 Online consumer psychology : understanding and influencing consumer behavior in the virtual world /	HF5415.32 O544 Online consumer psychology : understanding and influencing consumer behavior in the virtual world /	HF 5415.32 O644 Online consumer behavior : theory and research in social media, advertising, and e-tail /	HF 5415.32 R342C Consumer behavior : global shifts and local effects /	HF 5415.32 R342C Consumer behavior : global shifts and local effects /	Next

Includes bibliographical references and indexes

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