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Consumer behavior : buying, having, and being / Michael R. Solomon

By:

Solomon, Michael R

Material type: Text

Text

TextPublication details: Boston, Mass. : Pearson, c2011Edition: Global ed. 9th edDescription: 680 p. : ill. (chiefly col.)ISBN:

9780137034963

Subject(s):

Consumer behavior

LOC classification:

HF5415.32 S646C 2011

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Includes bibliographical references and index

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