Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.

By:

Boyer, Kenneth Karel, 1967-

Contributor(s):

Material type: Text

TextPublication details: New York : American Management Association, c2005.Edition: 1st edDescription: 1 online resourceISBN:

9780814408360
9780814428504 (electronic bk.)

Subject(s):

LOC classification:

HD38.5 .B698 2005

Online resources:

Electronic Resources

Contents:

Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.

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Includes bibliographical references and index.

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Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.

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