Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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TextPublication details: Boston, Mass. : Pearson, c2011Edition: 7th ed., global edDescription: 648 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 L683S 2011 (Browse shelf(Opens below))	Checked out	2025-08-09	201110030001

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Includes bibliographical references and indexes

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