Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton 
 - 12th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2001 
 - 674 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0073660310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / E893M 2001