White, Roderick <br/><br/>
Advertising :  what it is and how to do it 

 - 3rd ed. 
 - London :  McGraw-Hill,  1993 
 - 246 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / W447A 1993