Converse, Paul D. <br/><br/>
Elements of marketing 

 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1965 
 - 710 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / C668C 1965