Jain, Subhash C. <br/><br/>
Marketing planning & strategy 

 - 5th ed. 
 - Cincinnati, Ohio :  South-Western College,  1997 
 - 844 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / J346M 1997