TY  - BOOK
AU  - Mariotti,John L.
TI  - Smart things to know about brands and branding
SN  - 1841120391
AV  - HD69 .B7 M374S
PY  - 2000///
CY  - Milford, Conn.
PB  - Capstone
KW  - BARND NAME PRODUCT
ER  -