TY  - BOOK
AU  - Burton,Philip Ward
AU  - Purvis,Scott C.
TI  - Which ad pulled best?
AV  - HF5823 B877W 1996
PY  - 1996///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING
KW  - Advertising copy
KW  - EVALUATION
ER  -