TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
AV  - HF5415.1 H377M 1998
PY  - 1998///
CY  - New York, N.Y.
PB  - Wiley
KW  - MARKETING
KW  - UNITED STATES
KW  - CASE STUDIES
ER  -