William, Wells <br/><br/>
Advertising :  principles and practice 

 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1995 
 - 815 p. 
<br/><br/><label>ISBN: </label>0133152197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / W444A 1995