Lamp, Charles W., Jr. <br/><br/>
Principles of marketing 

 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western Pub. Co.,  1994 
 - 846 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / L352P 1994