TY  - BOOK
AU  - Lamp,Charles W.,Jr
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Principles of marketing
AV  - HF5415 L352P 1994
PY  - 1994///
CY  - Cincinnati, Ohio
PB  - South-Western Pub. Co.
KW  - MARKETING
KW  - MANAGEMENT
ER  -