Cram, Tony <br/><br/>
The power of relationship marketing : how to keep customers for life 

 - London :  Pitman,  1994 
 - 254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>CUSTOMER RELATIONS<br/>Customer Services<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.5  / C725P