TY  - BOOK
AU  - Pfau,Michael
AU  - Parrott,Roxanne
TI  - Persuasive communication campaigns
AV  - HD59.3 P428P
PY  - 1993///
CY  - Boston, Mass.
PB  - Allyn and Bacon
KW  - COMMUNICATION
KW  - ADVOCACY ADVERTISING
KW  - PERSUASION (PSYCHOLOGY)
ER  -