Lancaster, Geoffrey <br/><br/>
Strategic marketing planning and evaluation 

 - London :  Kogan Page,  1996 
 - 187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.3  / L362S